Tell us your origin story, what was your life pre WF?

I’ve always loved painting, I discovered surface design while studying a short course and became obsessed! I moved from my sleepy little coastal town in Northern NSW to Melbourne to study Textile Design at RMIT. After graduating I worked for 2 leading print studios in Sydney & LA designing prints for all kinds of wonderful fashion brands. My dream was to be a freelancer so no day would looked the same, I‘ve had the pleasure of designing prints for Peony swimwear, Kip&Co, Seafolly, Nine Lives Bazaar, Assembly Label, Cleo Bella and Down The Rabbit Hole wines. My prints have landed on surfboards, beach umbrellas, teacups, yoga mats and wine bottles. It was a beautiful journey developing my own design personality.

What led you start WF?

Working as a freelancer is great and so rewarding, but I guess I wanted to start my own thing so I could have creative control over the final say. I grew up loving the outdoors, we went camping a lot when I was a kid so naturally that’s what I loved to do in my spare time, though camping gear is so ugly. The original idea of Wandering Folk came when we were on a camping trip with nothing to sit on but an old swag…that’s where the seed of Wandering Folk started. To design a camping mat that was made of quality fabric and also looked great, a product that would showcase my prints. I launched the first pre orders for Wandering Folk in September 2015 it sure has been a wild ride the past 6 years and I’m incredibly proud of where Wandering Folk is now, it has taken on a wonderful life of its own.